Local Electronic Media in Kovoso – Media Analysis

Aspect Media uses a well established methodology for qualitative and quantitative analyses of content on selected TV, radio, print and online media to assess their performance over a period of several weeks. This includes for example coverage of news, political bias and hate speech. Radio, television will be assessed by trained monitors during prime time hours and includes monitoring of all programming within this time frame. Newspapers will be monitored daily.

This analysis is complemented by in-person interviews with media owners, journalists and other relevant actors, including donors where applicable. An example for this part of the analysis can be found here: http://www.osce.org/kosovo/16355

This analysis was conducted for the OSCE in response to the 2004 violence in Kosovo. The assessment served for the OSCE, USAID and others as a key document for media development programs.